Illini Student Musicals: Big Fish
Illini Student Musicals is a student based organization at the University of Illinois that runs a fully produced musical every semester. Lyla Miriam served as their head graphic designer and content coordinator during the 2023 - 2024 school year. Big Fish is musical centered around a father and son relationship that is built off of fictional stories starring a witch, a circus, a giant, and so much more.
Lyla Miriam designed the visual brand for signage, posters, social media, and merch regarding this production. She was also responsible for supervising a media team of four to create and plan promotional content for the show.
The design for Big Fish was heavily inspired by pop-up books. The creative directors both wanted a campaign that highlighted the whimsical and colorful nature of the show. The final poster centers around the most iconic scene in show when Edward Bloom finally meets the woman he will marry and showers her in daffodils.
